2.7 Indigenous content production

For the first time, Profile also provides information regarding the volume of Indigenous production. In compiling that data, Nordicity has used the definition for Indigenous production developed by the Indigenous Screen Office (ISO), which focuses on financial and creative control of the project by Indigenous persons. Of note, some funding agencies have developed definitions that vary slightly from this definition, but financing from these sources is included in total production volume.

The estimate for 2024/25 indicates the highest level of total volume ($347 million) for Indigenous audiovisual production, since that data was first tracked in 2019/20.

The programming category with the largest production volume in 2024/25 was documentary ($170 million), followed by drama ($88 million).

By region, Quebec accounted for the largest single share of Indigenous audiovisual production in 2024/25, with $97 million or 28% of the total volume of $347 million.

Indigenous television and theatrical feature film production generated 4,300 jobs for Canadians in 2024/25, including 2,300 crew jobs (i.e., direct impact employment). It also generated $329 million in labour income and $399 million in GDP for the Canadian economy.